On Page SEO
Some of the major areas to optimize keyword usage are: title of web page (title tag), meta tag description, anchor texts of links to internal pages of site, anchor text of navigation links, anchor text of footer links, and anchor text of in-context links.
Make sure that all of your web pages can be indexed by search engines – make sure that they all have at least one link from somewhere on your site. Make sure that you have unique content on every single page.
Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content i.e. use domain.com/blue-widgets.php as apposed to having something like domain.com/product.php?cat=146. Use hyphens or underscores to separate words in the URLs.
HTML tags are seen by search engines as the most important thing on your site. Make sure whoever builds your site enters them in so that the search engine can pick them up.
Description – When building your site you should inclued a brief description what your company is about or what your site is used for.
Keywords -These are designated in your site’s HTML code, keywords give search engines a general idea about the content of your site.
ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.
Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
Header Tags are an important part of On page SEO and must be applied with care. Ideal optimisation involves a single H1 tag that containing the main keyword for that page followed with 3 – 4 H2 tags that containing the secondary keywords for that page. Little importance is given to H3 and on.
In the highly competitive world of the Internet, you can’t stop with on-page optimization. If 100 sites all have the same content and similar optimization, then the only way to reach the top and stand out as the most relevant page in that category is to build up the amount of incoming links pointing to your website. Your link popularity is an off-page factor that has a big role in determining your website’s ranking. There are several ways to build incoming links, and you should use the web promotion technique that is most appropriate for you.
